RunAsh Learn

9 guides, articles and videos

Everything you need
to master live commerce

Guides, deep dives, video walkthroughs, and interactive tutorials — built by the RunAsh team for creators who sell live.

⌘K

Articles & guides

Learning paths

44 min

Of reading

EN·HI

Languages

Structured learning

Learning paths

Live Commerce Foundations

From zero to your first AI-powered stream. Studio setup, agent config, and first sale.

12 lessons6h totalBeginner

Start path

AI Agent Mastery

Deploy Commerce, Script, and Analytics agents. Configure intent detection and CTA timing.

8 lessons5h totalIntermediate

Start path

Commerce & Conversions

Stripe setup, overlay design, checkout flow optimisation, and revenue attribution.

10 lessons7h totalIntermediate

Start path

Scale & Analytics

Multi-platform strategy, advanced analytics, A/B testing, and audience growth tactics.

14 lessons9h totalAdvanced

Start path

9 articles found

Featured

Featured

guide

Beginner6 min readJan 2025

The Complete Guide to AI-Powered Live Selling

Everything you need to launch your first AI-assisted live commerce session: catalog prep, a run of show, what each agent does, and a checklist for the hour before you go live.

Ram Murmu

Founder, RunAsh

Featured Trending

guide

Beginner4 min readOct 2024

Growing Your Audience with AI-Assisted Content Strategy

A week-by-week plan covering a repeatable show format, hook formulas, clips, scheduling, and where AI helps with scripts without making you sound like everyone else.

Kai Chen

AI Engineer

All articles

Trending

deep-dive

Advanced6 min readJan 2025

Commerce Agent Deep Dive: Intent Detection & CTA Timing

The signals that show a viewer is ready to buy, how to turn them into a score, how to space call-to-action prompts so they don't feel pushy, and how to test timing without fooling yourself.

Kai Chen

AI Engineer

New

article

Intermediate5 min readDec 2024

Multi-Platform Streaming: One Studio, Many Destinations

How broadcasting to several platforms at once actually works, how to budget your upload bandwidth, and how to set up per-platform quality profiles, chat and checkout.

Mia Santos

Platform Engineer

guide

Intermediate6 min readDec 2024

Stripe + RunAsh: In-Stream Checkout, Done Properly

The Stripe side of one-tap checkout: Checkout Sessions, signed webhooks, idempotency, test mode, and what to do about failed payments, refunds and disputes.

Alex Kowalski

Commerce Lead

article

Beginner4 min readNov 2024

Reading Your Stream Analytics Like a Pro

A plain-English breakdown of the metrics that matter for a live sale, how to read a funnel from viewers to paid orders, and a simple routine for turning each stream into one improvement.

Ram Murmu

Founder, RunAsh

article

Intermediate4 min readNov 2024

Voice AI for Live Commerce: Hands-Free Studio Control

How to design a voice-command workflow that works under pressure: which actions to automate, how to name commands, when to ask for confirmation, and how to avoid your own stream triggering them.

Mia Santos

Platform Engineer

guide

Beginner4 min readOct 2024

Studio Hardware Guide: Camera, Mic & Lighting

You don't need expensive gear, but you do need the right priorities. Audio first, then light, then camera, with three budget tiers and a short test routine.

Alex Kowalski

Commerce Lead

New

article

Intermediate5 min readSep 2024

Bilingual Streaming: Hindi + English with AI Translation

How to run a show that moves between Hindi and English: script structure, captions, translated calls to action, and how to review AI translations before they reach your audience.

Ram Murmu

Founder, RunAsh

Keep going

Learn by doing

Work through the interactive tutorials, or talk to the team if you can't find the guide you need.

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Everything you needto master live commerce

Learning paths

The Complete Guide to AI-Powered Live Selling

Growing Your Audience with AI-Assisted Content Strategy

Commerce Agent Deep Dive: Intent Detection & CTA Timing

Multi-Platform Streaming: One Studio, Many Destinations

Stripe + RunAsh: In-Stream Checkout, Done Properly

Reading Your Stream Analytics Like a Pro

Voice AI for Live Commerce: Hands-Free Studio Control

Studio Hardware Guide: Camera, Mic & Lighting

Bilingual Streaming: Hindi + English with AI Translation

Learn by doing

Everything you needto master live commerce

Learning paths

The Complete Guide to AI-Powered Live Selling

Growing Your Audience with AI-Assisted Content Strategy

Commerce Agent Deep Dive: Intent Detection & CTA Timing

Multi-Platform Streaming: One Studio, Many Destinations

Stripe + RunAsh: In-Stream Checkout, Done Properly

Reading Your Stream Analytics Like a Pro

Voice AI for Live Commerce: Hands-Free Studio Control

Studio Hardware Guide: Camera, Mic & Lighting

Bilingual Streaming: Hindi + English with AI Translation

Learn by doing

Everything you need
to master live commerce

Everything you need
to master live commerce